Delivering smart campaigns with data-driven content amplification
Insure IQ is a content amplification solution designed to identify your target buyers and laser-focus your message for maximum visibility and influence.
Insure IQ empowers marketers to deliver impactful content throughout the marketing funnel by leveraging data and insights to identify bespoke audiences and tailor messages for maximum impact.
CUSTOM TARGETING
Reaching your target buyers
Everyday Insure TV connects with a highly engaged global audience of brokers, insurers, reinsurers, MGAs and risk managers - who trust Insure TV for their due-diligence, validation, research and learning.
Insure IQ lets you segment this audience and laser focus your content campaign to promote your digital assets - everything from whitepapers and surveys to campaign launches, podcasts and regional conferences.
TREND ANALYSIS
Content segmentation
We currently tag over 500 separate topics across the Insure TV platform, so we can refine any target audience down to a single interest tag.
We plot trends and drill down to your target audience to help you better refine your campaign messaging.
BESPOKE AUDIENCES
Executing your campaign
Build your parameters covering: audience verticals, target companies, product interest, topic engagement, geography and more.
Add creatives: anything from podcasts to whitepapers to surveys or reports.
The Insure IQ team does the rest, ensuring your message gets to the right audience at the right time. Results are tracked on a custom dashboard so you can filter, track and analyse KPIs and buyer activity.
Want to learn more about Insure IQ? Get in touch with us today.
INTERACTIVE DASHBOARD
Results measurement
With an interactive custom dashboard, Insure IQ partners can track KPIs daily and receive valuable insights into audience engagement.
Enhanced audience analysis allows Insure IQ partners to identify pre-buying trends for future campaign planning.
SIDE-BY-SIDE ANALYSIS
Multi-campaign comparison
The comparison tool in the Insure IQ dashboard allows you to compare multiple campaigns, highlighting areas of opportunity and learnings with ease.
SMART TARGETING
Content positioning
Your content is positioned in the placements most relevant to your target audience, from topic-specific content hubs and blogs, to native email placements.
LEVERAGING INSURE IQ
Delivering Impactful Content at Every Stage of the Marketing Funnel
Insure IQ empowers marketers to deliver impactful content throughout the marketing funnel. By leveraging user data and insights, you can create custom audiences and tailor your messaging for maximum impact.
Download our guide to see how we breakdown how you can effectively use Insure IQ to build audiences and deliver content, ensuring enhanced engagement and driving desired outcomes.
INSURE IQ
Case studies
Discover our success stories and impactful outcomes in our case studies section. Explore how our solutions have empowered clients to overcome challenges and achieve their goals.
Elevating an important White Paper report
A global insurance carrier wanted to ensure their latest White Paper on 'the ‘Guide to Reinsurance Renewal’ was front of mind…
Targeting C-suite ‘ideal buyers’
A leading commercial insurance software and solutions provider had promoted their latest ‘Insights Report’ with reasonable success…
Driving traffic to a dedicated website page
A leading firm wanted to boost the engagement of the company’s website from a selected group of buyers at target firms…
CONTACT US
Want to learn more?
If you would like a demonstration to find out how Insure IQ can help with your requirements, please get in touch with a member of the team today.