A leading firm wanted to boost the engagement of the company’s website from a selected group of buyers at target firms. 

Referencing our user data, we created a targeted audience at a company level then enhanced this data with a secondary criterion of identifying individuals who engaged with specific video content in the prior 12 months.

We utilised this data to target the key audience with the most relevant content to them, raising awareness and successfully increasing engagement from their target buyers.

Results

• 1,200+ active website connections

• Significantly boosted brand equity with key buyers

• Delivered engagements from only the target firms