A leading commercial insurance software and solutions provider had promoted their latest ‘Insights Report’ with reasonable success. However, it wasn’t reaching enough of the right people.

Working in partnership, using interested-based targeting, we developed a primed and engaged target audience of their ‘ideal buyers’. 

Using existing and tailor-made embedded pdf assets, we laser-focused our campaign to a narrowly defined target audience and adjusted our timings and outreach dynamically to maximise engagement.

Results

• 25% engagement from the desired C-suite audience