A global insurance carrier wanted to ensure their latest White Paper on the ‘Guide to Reinsurance Renewal’ was front of mind with key brokers and stakeholders.  

This was essentially an exercise to sweat this asset, which was strategically important and had taken time and money to produce. It was important for as many people as possible to read the report in the shortest time possible.

As a first stage, we took the White Paper and created a short video of the executive summary, ready to promote via the Insure TV platform - and perfect for targeted social media engagement.

We were then able to reach those professionals who watched the video, with bespoke content placements, to further promote downloads of the full White Paper.

Results

• 6,000+ video views

• 1,200 whitepaper reads

• 800 downloads